~ from cats, dogs and nature to the flowering of body, mind and spirit ~

Saturday, December 6, 2014

Four Questions

While listening to an interview on one of my favorite podcasts -- OnBeing with Krista Tippett -- four questions mentioned in an interview with Seth Godin immediately aligned with the concept of writing for audience, and how we go about doing that. Narrowing my focus to a particular audience when I'm writing can be grueling, which is why this resonated. Maybe these four questions will give someone else direction or support or a new way into viewing their audience (Godin's prospective customer) as well, so here is the excerpt:

Who is your next customer? You mean that conceptually. Their outlook, hopes, dreams, needs and wants. What is the story he told about himself before he met you? How do you encounter him in a way that he trusts the story you want to tell him about what you have to offer? What changes are you trying to make in him, his life, his story? And then you wrote, start with this before you spend time on tactics, technology, scalability.

1 comment:

  1. These are questions I asked a writing student to answer about her characters -- the writer has to know far more about the characters than ever goes down in the story.


Thank you for stopping by. With open heart, I welcome your thoughts however you wish to share them, whether via personal email or as a comment here. ~ Bright Blessings ~

Related Posts Plugin for WordPress, Blogger...