Who is your next customer? You mean that conceptually. Their outlook, hopes, dreams, needs and wants. What is the story he told about himself before he met you? How do you encounter him in a way that he trusts the story you want to tell him about what you have to offer? What changes are you trying to make in him, his life, his story? And then you wrote, start with this before you spend time on tactics, technology, scalability.
Saturday, December 6, 2014
While listening to an interview on one of my favorite podcasts -- OnBeing with Krista Tippett -- four questions mentioned in an interview with Seth Godin immediately aligned with the concept of writing for audience, and how we go about doing that. Narrowing my focus to a particular audience when I'm writing can be grueling, which is why this resonated. Maybe these four questions will give someone else direction or support or a new way into viewing their audience (Godin's prospective customer) as well, so here is the excerpt: